Privacy Policy

Roam Motion ("we," "us," "our") measures foot traffic at live event activations using camera-based sensors that process video at the edge and do not record it to disk, retain it, or transmit it. This policy covers two different things people sometimes conflate: the data our measurement service produces at an activation, and the data this website collects from a visitor. They're handled very differently, so they're described separately below.

Our privacy commitment

Privacy isn't a policy we bolted on — it's the architecture the product is built around. Concretely:

• Roam Motion does not retain or transmit video or imagery. Camera frames are processed transiently in memory on the edge device and discarded after measurement.
• Every video frame is processed on the sensor itself, at the activation. Nothing streams back to a server.
• The edge processor may maintain a temporary anonymous object track in memory long enough to determine that an object crossed a boundary or remained in a defined zone. That temporary state is discarded and is not stored, transmitted, or reported.
• No facial recognition, ever.
• No demographic or biometric inference — not age, not gender, not identity. Ever.
• Only aggregate measurement data and operational telemetry leave the edge device. Nothing we produce traces back to a specific person.

Information collected at an activation

The sensors deployed at an event compute anonymous, zone-level foot-traffic metrics — pass-bys, entries, capture rate, dwell time, and peak windows, each tied to a zone and a timestamp, never to a person. That aggregate measurement data is what syncs to our cloud infrastructure, over an encrypted connection, to produce reports and dashboards for the brand, agency, or event organizer who commissioned the deployment.

Roam Motion does not collect persistent device identifiers (Wi-Fi/Bluetooth MAC addresses, advertising IDs, phone IDs), facial geometry, biometric templates, demographic attributes, or other information intended to identify a specific individual. Camera frames exist transiently in memory on the edge device during processing and are discarded immediately after measurement — they are never recorded to disk, retained, or transmitted. The edge processor may briefly maintain a temporary anonymous object track in memory to determine that someone crossed a boundary or remained in a zone; that temporary state is also discarded and is never stored, transmitted, or reported. If you walked through a zone a Roam Motion sensor was measuring, we have no record that you specifically were there — only that the zone's count went up by one, then dropped again when you left.

Information collected through this website

This site doesn't use cookies, analytics scripts, or any other tracking technology, and it doesn't run a contact form. The "Get in touch" links open your own email client addressed to [email protected] — whatever you choose to write us is sent from your own email account, not collected by this site.

How we use information

Aggregate activation metrics are used to build the reports and dashboard our client sees for their event — that's the entire product. Anything you email us is used only to respond to you.

Sharing and disclosure

We share aggregate activation metrics with the client who commissioned that specific deployment — that's the deliverable they're paying for. We use third-party infrastructure providers (cloud hosting and database services) to store and transmit that aggregate data on our behalf, under standard confidentiality terms; they don't get access to raw video, because none exists past the moment a frame is processed on the sensor. We do not sell data, aggregate or otherwise, to anyone.

Data retention

Aggregate activation metrics are retained for as long as needed to deliver reporting for that deployment and, where a client wants historical comparisons across events, for the life of that relationship. Since no video is retained and no personally identifying information is ever collected, there's nothing sensitive sitting in long-term storage to retain or purge.

Security

The core of our security posture is architectural: video never leaves the sensor, so there's no video in transit or at rest to secure in the first place. The aggregate measurement data that does leave a sensor travels over encrypted connections to our cloud infrastructure.

Your rights and choices

Because our measurement service doesn't collect information that identifies individuals, there generally isn't personal data tied to you for us to provide, correct, or delete under regulations like the GDPR or CCPA — the data was never collected in an identifiable form. If you've emailed us directly and want that correspondence deleted, write to [email protected] and we'll take care of it.

Children's privacy

Our measurement service doesn't identify anyone, of any age — it has no way to know a child was present any more than it knows an adult was. We don't knowingly collect personal information from children through this website, which in any case collects none from anyone.

Changes to this policy

If this policy changes, we'll update the date at the top of this page. Continued use of our website or services after a change means you accept the update.

Contact us

Questions about this policy or how we handle data: [email protected].